In 2020 a vision of opening an apparel company was on the mind of Kelly Williamson with dreams of naming it Legends and Mavericks Apparel. Legend, not only being someone who is famous and admired by a large group of people but someone who made a large impact on a single person. A Maverick being someone who is independent or unconventional or may not think or go about things the same as other people. 

Thinking of the many times in his life that people would tell him “That will not work” or “you shouldn’t try it” and occasionally listening but most of the time proceeding with the original idea anyway. Often thinking “what if acting like a Maverick and going against the grain of popular opinion, led him to become a LEGEND.” That is when the phrase “IF YOU WANNA BE A LEGEND, YOU GOTTA BE A MAVERICK” was born. In that moment, the desire to create a western apparel company became the vision. 

In 2021 after Kelly, Raegan and Maverick suffered the tragic loss of their son Legend, he vowed to himself that he would not give up on this vision. Afterall Legend would be a front row supporter in making a dream like this become a reality! 

Kelly, although a very seasoned businessman, had little working knowledge of the apparel industry and after a few failed attempts he began to wonder if this dream would ever fly. He knew he needed someone on the team that had some knowledge of the industry. God placed a young lady with years of apparel, wholesale, and retail experience by the name of Whitney Maxeyon his heart. A wife and a mother of two precious boys had been in the early stages of launching an apparel line but before she could get the idea off the ground, in came Kelly with Legends and Mavericks. After a short discussion, they realized their dreams and visions of an apparel company were in align with each other’s. It seemed appropriate they form a partnership founded on the values and ethics of TRUE LEGENDS & MAVERICKS!! 

IF YOU WANNA BE A LEGEND, YOU GOTTA BE A MAVERICK!